We need to stop interrupting what people are interested in & be what people are interested in.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

For women, the important ingredients for happiness are to forge an identity, serve the Lord, get an education, develop your talents, serve your family, and, if possible, to have a family of your own.

Synergy is what happens when one plus one equals ten or a hundred or even a thousand! It's the profound result when two or more respectful human beings determine to go beyond their preconceived ideas to meet a great challenge.

A Step Father means so many things... an understanding heart, a source of strength and of support, right from the very start.

I think bakings far easier than cooking and because of that its more approachable.

The songwriting of Hall & Oates is deceptively complex. There are a number of key changes that pass you by as you're listening to the song because they're so seamless and clever.

Hope is the last thing ever lost.

Fiction reveals truth that reality obscures.

You know, if you're a human and living on the planet, it doesn't matter what you do; you are not immune to the challenges, the trials, the difficulty. And that fact that I happen to be a coach and a minister and a spiritual teacher doesn't mean anything. I'm still human.

Things have a way of moving to the left, and then they move back to the right before somebody finds themselves in the center. That seems to be the nature of the creative world. It's not stagnant. I don't get upset about it.

You have to retire before you can make the Hall of Fame.

Lunch is usually a salad or a sandwich. If I'm on set, I'll have catering, but I'm well behaved with that stuff. It's easy to go crazy - they know how to feed you.

I think good publicists are just like good mommies - always looking out, making sure folks are comfortable and making sure that folks are on time and making sure that folks are getting what they need and know what they need to do.

In Jordan, where the prime minister is always a commoner, the king has announced some new reforms that would tend to move the country toward a more democratic system: Notably, the prime minister would emerge from the victorious political party, not from back room conversations in the royal palace.

Sneakers are not my thing.

One thing I probably share with everyone else in the astronaut office is composure.

I got a little bit lost in the writing process: like, that moment in the 'Fight Song' music video where I'm throwing the crumpled paper on the bed, that was really true life. I was filling journals with different possibilities of lyrics for the first verse. And none of them felt right.

Rich widows are the only secondhand goods that sell at first-class prices.