Don’t tell me how good you make it; tell me how good it makes me when I use it.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

There is no moral equivalency between those who would kill using children, innocent civilians, children and adults, in their homes and in their places of worship, to that of a government that is seeking those terrorists before they can engage in that awful activity.

I spend a lot, a lot, a lot of time on the Web.

So far, and today, everything felt really great. Now I am good to get on the plane and fly to Australia.

Realize that you have the power to do, be or create anything in your life. Anything.

Like the vast majority of my constituents, I continue to be concerned about record profits reported by petroleum companies at a time when consumers are paying record high prices for gasoline.

In order to preserve the dominion of our own passions, it behooves us to be constantly and strictly on our guard against the influence and infection of the passions of others.

I believe we are in danger of being swamped by Asians.

A lot of people assume I have a great hat collection, but kids steal my hats at every show. I've had all these hats that I've loved, but now they're in some little kids' possession. It's difficult to replenish. I don't think the kids realize this.

Every child needs to have for itself not only its loving parents and siblings and friends of its own age, but a grown-up friend.

And while acknowledging the darkest and heaviest times we experience is important, we still need to spin the moment, paint it a different color, and transform it because positivity saves lives.

We can all be successful and make money, but when we die, that ends. But when you are significant is when you help other people be successful. That lasts many a lifetime.

Every day's a blessing, right? It's all in your control.

When you're younger, you get shoved a lot. You don't really have a say-so.

The Anarchists set off World War I with a gunshot in Sarajevo - but they faded away. It wasn't that the police drove them out of business. The ideology had nowhere to go except into permanent negativity.

Online is such a brilliant, brilliant way to connect with young readers - even if they just want to tweet, 'Hey, I read your book!' - that, absolutely, I connect with that. But I also treat writing as solitary and keep it to myself as long as I can.

If there's a story I absolutely cannot tell without faster-than-light travel, then I am quite prepared to accept it - even though I don't personally believe it is possible.

That's one great thing about my profession, traveling to locations.