Advertising is the life of trade.

It takes a great man to be a good listener.

I have never been hurt by what I have not said.

In the discharge of the duties of this office, there is one rule of action more important than all others. It consists in never doing anything that someone else can do for you.

When more and more people are thrown out of work, unemployment results.

Duty is not collective; it is personal.

Patriotism is easy to understand in America. It means looking out for yourself by looking out for your country.

The government of the United States is a device for maintaining in perpetuity the rights of the people, with the ultimate extinction of all privileged classes.

Any man who does not like dogs and want them about does not deserve to be in the White House.

If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.

No man ever listened himself out of a job.

The business of America is business.

When large numbers of men are unable to find work, unemployment results.

Those who trust to chance must abide by the results of chance.

There is no dignity quite so impressive, and no one independence quite so important, as living within your means.

To live under the American Constitution is the greatest political privilege that was ever accorded to the human race.

If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress.

Ultimately property rights and personal rights are the same thing.

The right thing to do never requires any subterfuge, it is always simple and direct.

After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world.

It is only when men begin to worship that they begin to grow.

Men speak of natural rights, but I challenge any one to show where in nature any rights existed or were recognized until there was established for their declaration and protection a duly promulgated body of corresponding laws.

I have found it advisable not to give too much heed to what people say when I am trying to accomplish something of consequence. Invariably they proclaim it can't be done. I deem that the very best time to make the effort.

All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work.

We draw our Presidents from the people. It is a wholesome thing for them to return to the people. I came from them. I wish to be one of them again.

You can't know too much, but you can say too much.

Heroism is not only in the man, but in the occasion.

The man who builds a factory builds a temple, that the man who works there worships there, and to each is due, not scorn and blame, but reverence and praise.

Four-fifths of all our troubles would disappear, if we would only sit down and keep still.

Perhaps one of the most important accomplishments of my administration has been minding my own business.

I sometimes wish that people would put a little more emphasis upon the observance of the law than they do upon its enforcement.

Industry, thrift and self-control are not sought because they create wealth, but because they create character.

There is no force so democratic as the force of an ideal.

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated failures. Persistence and determination alone are omnipotent.

The nation which forgets its defenders will be itself forgotten.

Economy is the method by which we prepare today to afford the improvements of tomorrow.

Knowledge comes, but wisdom lingers. It may not be difficult to store up in the mind a vast quantity of face within a comparatively short time, but the ability to form judgments requires the severe discipline of hard work and the tempering heat of experience and maturity.

Mass demand has been created almost entirely through the development of advertising.

Civilization and profit go hand in hand.

Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.

No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others; or failing therein, it ceases to be profitable and ceases to exist.

I have noticed that nothing I never said ever did me any harm.

They criticize me for harping on the obvious; if all the folks in the United States would do the few simple things they know they ought to do, most of our big problems would take care of themselves.

Never go out to meet trouble. If you just sit still, nine cases out of ten, someone will intercept it before it reaches you.

Prosperity is only an instrument to be used, not a deity to be worshipped.

Don't expect to build up the weak by pulling down the strong.

If you don't say anything, you won't be called on to repeat it.

You know, I have found out in the course of a long public life that the things I did not say never hurt me.

No nation ever had an army large enough to guarantee it against attack in time of peace, or ensure it of victory in time of war.