What story will you tell? Is it true? — Storytelling is at the heart of branding. It’s how we contextualise and understand concepts.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

A computation is a process that obeys finitely describable rules.

There's a woman I see who's not my therapist, but she's like an old friend who's a therapist in profession. She lets me talk to her like a therapist once in a while, and she does a great thing. Whenever I have a big dilemma, like this is a big problem in my life, she always says, 'Wow, you're going to have to figure that out.'

All men, even those we call savages, have been so tormented by the passion for strong drinks, that limited as their capacities were, they were yet able to manufacture them.

As a director, it is important to understand the actor's process.

Historically, NBCUniversal had brilliant people, but some of them didn't do a very good job of working together.

I make music to bring the dead to life for a couple minutes and then let it go.

I feel like in L.A., you wake up, you put your diamond studs on, put your workout gear, your cute shades, and it is kind of the outfit you stay in the entire day.

In the theatre, once you've gone about eight rows back, everybody else is just listening to you. You're very small, and nobody can really see what you're doing.

I found filmmaking to be a very practical art form. It's about figuring out how to create within the very practical limitations/constraints of time, money, and large groups of collaborators.

I'll probably stick to comedy for the time being. I mean, a great piece of work is a great piece of work, and I'm up for good work anytime. But I do love comedy!

Pride is a tricky, glorious, double-edged feeling.

We ask for way too much stuff - way too much stuff. You got a job making $100 a year and bought a house for $3 million. Talking about, 'I don't know what happened with the payment.'

No part of the human community can live entirely on its own planet, with its own laws of motion and cut off from the rest of humanity.

I reached a situation in which I cannot conduct the presidency.

I think my love of truth and honesty forces me to notice that the liberal intelligentsia of Western countries is betraying itself where Islam is concerned.

I never wanted a Guardian Angel. I didn't ask for one. One was assigned to me.

You create yourself moment to moment. You are not born as a fixed entity, but only as a infinite potentiality.

The desires of adults are not more important than the needs of children.

Her hat is a creation that will never go out of style; it will just look ridiculous year after year.

America is still mostly xenophobic and racist. That's the nature of America, I think.

I never really thought I wanted to become a movie star.

I think every period - except for the 14th century, or something - has some merits.

I seem to have a natural tendency to want to share my own observations and feelings with other people, and writing seems to be the way I'm best equipped to do that.

I have seen America's sons, daughters, mothers, and fathers fight valiantly for our freedom and pay the ultimate sacrifice to defend us.