If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

I never thought I could model, and I certainly never thought about acting. It's just something that happened to me.

The capacity to care is what gives life its most deepest significance.

Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.

Ultimately, the court is heading to a doctrine of 'separation of campaign and state.' This doctrine, like separation of church and state or separation of military and civilian authority, is not explicit in the Constitution but flows naturally from its structure and commitment to freedom and democracy.

Asking an artist to talk about his work is like asking a plant to discuss horticulture.

I'm very specific about what I put out on social media about myself. But that's also why I like social media: because it feels like the only thing that I have to control my own image.

I read a lot, very passionately, from the time I was very young, but it was a constant battle; my mother would more or less let me be, but with my father, I was always searching for a place where he wouldn't find me. Whenever he saw me reading, he would tell me to put the book down and go outside, act like a normal person.

If you have a group of people come together around a vision for real discipleship, people who are committed to grow, committed to change, committed to learn, then a spiritual assessment tool can work.

If we knew each other's secrets, what comforts we should find.

I've just always loved singing, and I come from a family that loves singing around the kitchen table.

When I first saw Destiny's Child, I was in the fifth grade, and it made me want to sing and make music, and there would be these freestyles on the radio for what seemed like hours; it was just so cool to me.

People fantasize about being a hero and helping someone in trouble. Batman is that fantasy realized - not just for Bruce Wayne, but for the audience.

Being a teen can be tough. Just try to surround yourself with really good friends that really have your back and also be a really good friend to those who really care about you. If you're not sure about certain things talk to your friends that you trust and your family.

I got even with all the bad management I had by being a good manager.

Jazz is a constant theme in my life. My father is a jazz pianist, and from an early age I have been surrounded by it.

I'm painfully shy.

There are no straight lines or sharp corners in nature. Therefore, buildings must have no straight lines or sharp corners.