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Book tours are really kind of fun. You get to stay in nice hotels, you are driven everywhere in big silver cars, you are treated as if you are much more important than you are, you can eat steak three times a day at someone else's expense, and you get to talk endlessly about yourself for weeks at a stretch.
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.