Initiators go with their gut. There is something great to be said about the "gut feel". When a nagging feeling is saying yes or no then it's probably wise to listen.
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Alinsky's 1971 book, 'Rules for Radicals,' is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to 'Pick the target, freeze it, personalize it, and polarize it.' That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer.