Initiators go with their gut. There is something great to be said about the "gut feel". When a nagging feeling is saying yes or no then it's probably wise to listen.
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YouTube began as a failed video-dating site. Twitter was a failed music service. In each case, the founders continued to try new concepts when their big ideas failed. They often worked around the clock to try to overcome their failure before all their capital was spent. Speed to fail gives a startup more runway to pivot and ultimately succeed.