Nobody reads ads. People read what interests them, and sometimes it’s an ad.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Challenging unfairly subsidized products, fighting counterfeit goods and intellectual property theft and holding countries accountable for an unfair currency regime will help American companies remain competitive.

There's a big film industry in Egypt, and quite a big one in Syria, and there's a big Muslim community in Paris.

Jamie Oliver, quite rightly, was talking about trying to improve the diet of children in schools and improving school meals, but the net effect was the number of children eating school meals in many of these places didn't go up, it went down.

I went to a performance-art high school, and a teacher there was signing me up for open-mic nights at the comedy club. I think about it now, and I think, 'Well, that may be inappropriate,' but it was great!'

Flirting is a womans trade one must keep in practice.

Journalists constantly ask Metallica if the success of their new album means they've had 'the call' to record a Zeppelin cover album yet.

If you're going to stick around in this business, you have to have the ability to reinvent yourself, whether consciously or unconsciously.

We've gotten so far away from our food source. It's been hijacked from us. But if you get soil, plant something in it and water it, you can feed yourself. It's that simple.

I believe that every life is a collection of individual 'journey stories.'

I eat tuna fish every day for lunch. That's all I ever have.

Eccentric people have these happy obsessive preoccupations and a wonderful unusual sense of humor and this gives them a significant meaning in life. And they are far healthier than most people because of that.

There are two 'Snow White' movies coming out for the same reason that you remember back in the day there was 'Armageddon' and then 'Deep Impact.' You know, 'Andromeda Strain' and then 'Outbreak.' Like, all of those things. It's common because basically studios have no imagination in making the decisions.

I need some isolation, it's necessary to me, that's just who I am. I need to be left alone.

Maimonides taught that it is better that 10 criminals go free than let one innocent man be executed. The Innocence Project represents that point of view.

Whilst we deliberate how to begin a thing, it grows too late to begin it.

Blowing out someone else's candle doesn't make yours shine any brighter.

Playing the priest on 'Oz' was a fantastic experience. I was very lucky.