I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Given that external reality is a fiction, the writer's role is almost superfluous. He does not need to invent the fiction because it is already there.

I'm not a yogi, but I know the sun salutation.

When it comes to making decisions, I will come down on the side of Nebraska every time. If I have to choose between the White House and the farmhouse, I choose the farmhouse.

Chelsea received me very well.

A touch of the jitters sharpens the mind, gets the adrenaline flowing and helps you to focus.

Everybody is dealt a hand of cards. It was my choice to play them the way I played them.

The time I've spent in professional Premiership club rugby has been invaluable.

I can't sit around and wait for the telephone to ring.

I'm still that little girl who lisped and sat in the back of the car and threw vegetables at the back of her head when we drove home from the market. That never goes.

If you are a parent, the horoscope will aid you to detect the evil latent in your child and teach you how to apply the ounce of prevention. It will show you the good points also, that you may make a better man or woman of the soul entrusted to your care.

Those blessings are sweetest that are won with prayer and worn with thanks.

I always keep my guard up with guys and I guess that can get in the way sometimes. I can make them go through hell.

For one thing, when you're playing as well as I was at the time, you think you can play with anything. That isn't true, of course, but I didn't know it then.

But I think it's important that things endure.

I never realized until recently how much my life parallels Peter Pan.

I think New York style is unique because there's something resourceful about it. Utilitarian. Whereas in Los Angeles, I find people make their cars a day closet. Which, I guess, is resourceful in a different way.

Today the telephone takes precedence over everything. It reaches a point of terrorism, particularly at dinnertime.