Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

Climate change does not respect border; it does not respect who you are - rich and poor, small and big. Therefore, this is what we call 'global challenges,' which require global solidarity.

I still feel threatened by academics, but my books have a lot of academic in-jokes and everybody assumes I went to university and studied English.

I have a lot of respect for all the artists I get compared to, even if, as an artist, you prefer to have your own identity.

My dad is the first to say that Mum deals with the mortgage payments, the bills, the rota, things like that, while my dad is the emotional one who keeps the home together. He's the nurturer, but together, they work perfectly.

The only way to get back the confidence is to play and win matches. You can practise as much as you like, but you need confidence that comes from playing and winning matches.

The recession's high unemployment rates may have encouraged people to start sole proprietorships, but there are many obstacles in the way of growing a company to create jobs.

I think sometimes when trades are made the beginning of the season on paper, they look great. It just takes time. Sometimes the process by the media or outside influences or sources want it to be now. Sometimes it doesn't work that way.

When I'm on a picture, I have two bosses - the director and the producer. My co-star is not my boss.

I'm just riding this train as long as I can. As long as I'm having fun, I'll do it. When it stops being fun, I'll try something else. Maybe I'll open up a chain of Popeye's Chicken.

I think they say that when you're breast feeding, you know, your weight kind of slims down. It's a little easier. It's like a workout within itself. It's very tiring actually and you find yourself snacking more often.

I love chocolate. Black chocolate with marshmallow inside, caramel inside. If I could only have two foods, I'd take some fantastic chocolate. And some terrible chocolate. I love the Clark Bar.

In crafting ther eare no mistakes just unique creations.

There are too many guns in the hands of people that shouldn't have guns. There is too much gun violence in America.

Large corporations, of course, are blinded by greed. The laws under which they operate require it - their shareholders would revolt at anything less.

The Seahawks, their front office gets in the media; they talk a lot.

People in Cuba are victims.

Whether we consciously realize it or not the biodiversity with which we are most familiar and the biodiversity with which we have most intimate historical cultural and biological connections is that associated with food plants.

Both of my sisters have been teachers and they used to say you get asked between 300 and 600 questions every day which you have to answer. That's exactly what directing is. And the vast majority of those questions are not very interesting really, but they need somebody to make a decision - a good one or a bad one - and they follow it.

The things the writers have me doing on 'Suburgatory' are insane. I think they think it's easier to ask for forgiveness than permission.

The sea does not reward those who are too anxious, too greedy, or too impatient. One should lie empty, open, choiceless as a beach - waiting for a gift from the sea.

Art is not boosterism, it's not propaganda, and it's not spin, but that's not something that art does, and nor has it historically ever done it.

As far as the grunge thing there are three bands from Seattle that I would call true grunge.

I actually love woodworking. I'm just getting into it. And I love playing guitar, I'm a big movie aficionado, and I like hiking.

Life is too short to wear boring nail polish.