What story will you tell? Is it true? — Storytelling is at the heart of branding. It’s how we contextualise and understand concepts.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

Money is tighter now, with the advertising dollar spread a lot more thinly across a whole range of media because of the Internet. It means the television networks have less power to produce shows, and TV is where most Australian actors make their money.

I owe it to those around me to keep sane. We all do.

With the right glasses a girl can conquer the world.

It is impossible to underrate human intelligence - beginning with one's own.

One good thing about leaving daily journalism was that I was no longer obliged to read all the book prize short lists.

As an actor, you read so many scripts and parts written for Asian-specific characters, and you see a lot of stereotypes and a lot of one-note characters, especially in comedy.

Nobody is forgotten when it is convenient to remember him.

And then you take a look at Spaces, there is this great innovation that came out of nowhere. We have the number one blogging site in the world because of the innovation that's there.

Microsoft is one of those rare companies to have truly revolutionized the world through technology, and I couldn't be more honored to have been chosen to lead the company.

If I know the guy is not interested, I don't fall in love. This is my safety.

The universe is but a partial manifestation of your limitless capacity to become.

Profits in business always depend on the rate of interest: the higher the interest, the higher the rate of profit required.

When you are 16 there is no fear whatsoever. As you get older you play in more important games and that is when you start thinking about what will happen if you win or lose.

When I heard Grateful Dead music, I knew that it was the most powerful force on the planet.

Oh dont lets ask for the moon. Weve already got the stars.

Days of absence, sad and dreary, Clothed in sorrow's dark array, “ Days of absence, I am weary; She I love is far away.

Shyam Benegal has found a lovely voice in this film. We've all seen the kind of cinema he's come up with over the years. His films like 'Mandi,' 'Manthan,' 'Sooraj Ka Saatvan Ghoda' all have revolutionised the face of Indian cinema. And in 'Well Done Abba,' he has once again found a relevant subject, which even youngsters can relate with.

The first is the law, the last prerogative.

I learned something very important early on: You accept what happens and move on. In other words, if I hit a bad shot, I can't change it. There is only the next shot. That was a big lesson.

I don't know if there are artists out there who love their own records. I haven't met any, and I'm kind of extreme in the other direction, but therein lies the impetus to keep working and keep making new songs and new records.

When I start to get that few pounds, which I try to monitor, then I just pull back. So it's really just being conscious.

You can never have enough garlic. With enough garlic, you can eat The New York Times.

A lot of people take shots at news channels.

Most people die before they are fully born. Creativeness means to be born before one dies.