A list of customers that pay you every month is an asset. If you focus on short-term projects you’ll make more money initially. But if you turn down projects and focus on providing recurring value, you build a valuable asset.

Dan Norris

Quotes from book 7 day startup by Dan Norris

From generating ideas to gaining your first paying customers, The 7 Day Startup is the bootstrapper's bible for launching your next product.

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Day 1. “Brainstorm a bunch of ideas and evaluate them against the checklist. Choose the idea that stands out as being the best option for you.”

Dan Norris

Day 2. “Write down exactly what you will launch on Day 7. What will your customers get, what is included, and what is excluded? If necessary, write down what is automated and what will be done manually in the short term.”

Dan Norris

Day 3. “Come up with a bunch of potential business names and evaluate them against the criteria above. Choose whichever one makes the most sense to you and run with it. Grab the best domain you can for that name.”

Dan Norris

Day 4. “Build yourself a website!”

Dan Norris

Day 5. “Build a list of what marketing methods you are going to choose. Put together a rough plan for the first week or two of your launch.”

Dan Norris

There’s a huge forgotten void between ‘idea’ and ‘successful business’ that validation doesn’t account for.

Dan Norris

If you want to be an entrepreneur, you need to be passionate about growing a business

Dan Norris

You have to build a business idea in order to test it.

Dan Norris

You have to spend time on the things that are most likely to bring you customers

Dan Norris

If you want to be an entrepreneur, you have to ’ship’ your product.

Dan Norris

You don’t learn until you launch.

Dan Norris

Once you launch, you need to get more people paying you. You have to relentlessly pursue your best method of getting customers and not the stuff you naturally gravitate to.

Dan Norris

There is a very big difference between someone entering their email and someone paying you each month for a product.

Dan Norris

Solve problems where people are already paying for solutions.

Dan Norris

Eric Ries defines a startup as ‘a human institution designed to deliver a new product or service under conditions of extreme uncertainty.’

Dan Norris

Anyone can create a job for themselves. But not everyone can change the world.

Dan Norris

Things may come to those who wait … but only the things left by those who hustle.

Dan Norris

Hustle for an early stage startup is generally about spending your time on the things that are most likely to bring you customers.

Dan Norris

To really test whether you can build a business, you have to start building it.

Dan Norris

The world always seems brighter when you’ve just made something that wasn’t there before

Neil Gaiman

It makes no sense to start a business that is going to have you doing work you don’t enjoy.

Dan Norris

Startup founders should have the ambition to grow their business into a larger company. If you don’t have that ambition, what you are creating is not a startup.

Dan Norris

Your idea is not a solid startup idea if you don’t have the capacity to make use of a profitable, growing business model.

Dan Norris

You need to be able to see a point where you can hire in staff or systems to replace you, and still continue to generate a profit. At that point it becomes a real business.

Dan Norris

Focusing on short-term launches or projects won’t build assets. Assets are built over time by ignoring short-term distractions in favor of a bigger, long-term vision.

Dan Norris

If you work on this idea for five years, what will you have in the end?

Dan Norris

What will make you, and your company, unique?

Dan Norris

Playing the visionary is a privilege reserved for second- and third-time entrepreneurs. It’s fun, but it’s fraught with danger.

Dan Norris

Everyone might be saying that your idea is great, but look at whether or not they are currently paying for a solution to the same problem.

Dan Norris

A common MVP mistake is over-emphasizing the ‘minimum’ and under-emphasizing the ‘viable.’

Dan Norris

The key is to forget about automation and figure out what you can do manually.

Dan Norris

Save your excitement until you land people you don’t know as customers.

Dan Norris

What are you working on today that will make you indestructible tomorrow?

Dan Norris

The only way to win is to learn faster than anyone else.

Mike Arkhanhelskiy

Any time you feel yourself wondering if what you are doing is good enough, compare it to the best.

Dan Norris

By comparing yourself to the best, you set higher expectations for yourself, and you will be better for it.

Dan Norris

Always take a step back and ask yourself if it’s feasible that someone else may have solved this problem before

Dan Norris

Momentum is a powerful force, so keep an eye out for what is working and do more of it

Dan Norris

Your own personal happiness and motivation are the most important keys to the success of your business.

Dan Norris

You should be more excited about Monday than you are about Friday. If that’s not the case, there’s a good chance things aren’t going to work out.

Dan Norris

No amount of money is worth working with a difficult customer.

Dan Norris

Every single one of the top 25 brands in the world are 12 characters or less

Dan Norris

Day 6. “Create a spreadsheet that covers the first few months in business, the number of signups, revenue, estimated costs, and monthly growth.”

Dan Norris

Day 7. “Launch and start executing your marketing plan.”

Dan Norris

Party action should follow, not precede the creation of a dominant popular sentiment.

Judith Ellen Foster

Never will the Anarchists in Spain be made to suffer as they have been and are in Russia.

Frederica Montseny

The fellow that can only see a week ahead is always the popular fellow for he is looking with the crowd. But the one that can see years ahead he has a telescope but he cant make anybody believe that he has it.

Will Rogers

We will never have real safety and security for wage earners unless we provide for safety and security for the wage payers and wage savers.

William J. H. Boetcker