The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Frankly, I'll believe in horoscopes the day I can describe my personality to an astrologer and they tell me what date I was born.

I've always said it's interesting to watch devils cry when angels want to stab you in the back. I like that mixture.

I never went on an audition - when they were really looking at everybody.

I hope that at the end of the seven years, people will say that I have been of some inspirational value to them at home in terms of inclusiveness and abroad, I look forward to representing Ireland.

It had run as a column - I had worked at the paper since 1976, but the column had been running for 13 years, and I think it was a strong column, criticizing the war when the paper was supporting it.

I find that moving keeps me optimistic, the idea of what's going to be down the road a bit or around the next bend.

It is spectacular. From about five minutes in, when we knew for sure that we were going to have the weather to go, the smile on my face just got bigger and bigger, and I was just beaming through the whole launch. I mean, it is just an amazing ride.

We have to make sure the music and the message and the words and all the elements come through in our songs and every time we appear in public.

With the right support, a child growing up in a dysfunctional household, who was destined for a lifetime on benefits could be put on an entirely different track - one which sees them move into fulfilling and sustainable work. In doing so, they will pull themselves out of poverty.

Actually, my correspondent's language is better than mine. He can put his sentiment into words.

Many investigators feel uneasy stating in public that the origin of life is a mystery even though behind closed doors they admit they are baffled.

No man lives without jostling and being jostled; in all ways he has to elbow himself through the world, giving and receiving offence.

Not enough people in this world, I think, carry a cosmic perspective with them. It could be life-changing.

Young feminists have been sold a bill of goods about American feminism. The enormous changes in women over the past 40 years are constantly and falsely attributed to the organized women's movement of the late 1960s and '70s.

A skilled worker, regardless of the job description, remains a treasure.

Don't hit people; don't let it get you too angry; remember that everything you do can and will be used against you. And take a breath and have some perspective.

The art of governmentis the organization of idolatry.