In our factory, we make lipstick. In our advertising, we sell hope.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Introverts need to trust their gut and share their ideas as powerfully as they can.

Spouses should spend at least one full hour each day talking together about subjects that have nothing to do with their work or business. Children need at least ten minutes of face-to-face contact with their parents each day.

Old music used to mean something. There is none of that today.

I wish I knew that when I go in for an audition and I don't get the part, it actually doesn't have to do with me on a personal level.

Going to the conventions, seeing the incredible amount of love that people put into their clothing, costumes, gadgetry, and art of all kinds, is a huge treat for me.

I have a real passion for children. I always wanted to teach and only became an athlete because my parents told my brother Parenthesis and me that we should use any God-given talent we had.

Calling a young artist 'great' these days can give one the heebie-jeebies: The word has been denatured in the past decade.

Its as if people used the invention of seat belts as an opportunity to take up drunk driving.

Look, there is a sort of old view about class which is a very simplistic view that we have got the working class, the middle class and the upper class, I think it is more complicated than that.

Let's say intelligence is your ability to compose poetry, symphonies, do art, math and science. Chimps can't do any of that, yet we share 99 percent DNA. Everything that we are, that distinguishes us from chimps, emerges from that one-percent difference.

What I remember when I started to write was how I couldn't wait to get up in the morning to get to my characters.

When I get on stage, my first goal is not to show my expertise, but on the contrary, to give a bit of happiness, of joy, of cheerfulness. I am firmly convinced that in order to sing well, you must love your neighbor and be passionate about life.

Practice makes an actor excel. It is like cycling and motor driving. It is an art, which can be learnt and practised.

I was extreme... from skateboarder to hip-hopper to rave child to lead singer of a rock band - I did it all, and all at the same time.

As I read more and more fairy tales as an adult, I found massive collusion between their 'subjects' and those in my fiction: childhood, nature, sexuality, transformation. I realized that it wasn't by accident that I was drawn to their narrative structure and motifs.

Perfect heroines, like perfect heroes, aren't relatable, and if you can't put yourself in the protagonist's shoes, not only will they not inspire you, but the book will be pretty boring.

It is such a relief to be told the truth.