Who’s the work for? — You work for end users. Whether you're working on marketing strategy, web dev, design, or copywriting, you should gear everything towards the user.

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

You have the Savior of the world on your side. If you seek His help and follow His directions, how can you fail?

Chronic disease is a foodborne illness. We ate our way into this mess and we must eat our way out.

It is an infamy to die and not be missed.

I have always had a dread of becoming a passenger in life.

Power, privilege, and violence are not, and never were, strictly Southern issues in America.

I'm blessed. I have a 13-year-old girl's eye and a 14 year-old boy's eye. I've been given the gift of sight by people who decided to donate organs. I try to do as much organ-donor work as I can.

E. Klimov's 'Come and See,' about partisans fighting the Germans in Byelorussia, is the greatest anti-war film ever made.

For me, plot always comes out of character, so I had to be sure of my characters.

I didn't have cable when 'Breaking Bad' started, so I came to it late and kept waiting for a friend to watch it with, and could not find a single person who was not already into Season 3 and didn't refuse to start watching it from the beginning.

We should ban banks from risk-taking because society is going to pay the price.

You don't have to be a big name to do big things. Shine does not require recognition.

My sister wanted to be an actress, but she never made it. She does live in a trailer. She got halfway. She's an actress, she just never gets called to the set.

Disruptive innovation is competitive strategy for an age seized by terror.

Were you to read the British press today, you would learn that the British Empire never forgets its defeats.

I really don't feel that writing is therapy.

The most difficult part of dating is the initial invitation.

I discover real-time news far more often on Facebook than on Google News or a regular Google search.

As conservatives, we know our principles, and we also know the best ideas do not always come from Washington.

I get paranoid about people staring at me. Even now I don't deal with people looking at me. I can't do it sometimes. I can't go out. I don't know how to react when people stare.

Blanket objection is not very reasonable to me - any effort to control scientific advances is doomed to fail.

Grace is what matters in anything - especially life, especially growth, tragedy, pain, love, death. That's a quality that I admire very greatly. It keeps you from reaching out for the gun too quickly. It keeps you from destroying things too foolishly. It sort of keeps you alive.

Time, still as he flies, adds increase to her truth, and gives to her mind what he steals from her youth.

We should always care for the minorities and be attentive towards their welfare.

I knew I wanted to act when I was around 14.