User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

It's nice to finally get scripts offered to me that aren't the ones Tom Hanks wipes his butt with.

When I was 16, I was in Boston and some friends said, 'You want to go to New York?,' I went with my roommate... These guys said, 'We're going to this club. Just don't go in the washroom.' It was CBGB. I had no idea what it was or the history of all the music. All I knew was this was my first 21-and-over club and I managed to get in!

The clergy is in the same business as actors, just a different department.

Men are cruel but Man is kind.

The fact that hardly anyone is ever prepared to admit to racist behaviour is perhaps a sort of strength: it speaks to the fact that racism is socially inadmissible.

When I was a kid, 'Scooby Doo' was, hands down, my favorite cartoon. Even when I was older, when I was in college studying and I needed to tune out for a while, I'd watch 'Scooby Doo.'

It feels good to have your work respected again.

I live my life like anybody else, and people choose to write about mine. And what they write I can't control - when they write lies at least - because the laws can't really protect you unless you can prove malicious intent. So I just choose not to read it.

What we spend our time on is probably the most important decision we make.

Billionaires should never be responsible for solving problems because theyre not the government.

So often, we're expected to maintain some sort of standard - that won't get you where you need to go. One of the most daring things I've done is drop out of graduate school. I had no job, but something inside me was saying, 'Go! Be in the world!' I had to listen to myself, and it worked out. I still think, 'Who was that girl?'

I've learned that you can never predict what will happen to a film. You can never predict if people will love it, if they'll hate it. It's an act of ego if you're hoping for everyone to love the film and tell you how great you are.

My father respected and admired my mother and was a person who was always standing by my side, encouraging me to do more and believed in my capacity. So in that sense, my own experience was very good in becoming an empowered woman. From early on, I carried that strong message: 'You can do it.' So I never had any doubt that women can do a lot.

It might be scary because you're taking a risk, but at the end of the day you can say you tried.

What is a coach? We are teachers. Educators. We have the same obligations as all teachers, except we probably have more influence over young people than anybody but their families. And, in a lot of cases, more than their families.

The more I see of the representatives of the people, the more I admire my dogs.

I started bowling when I was 14, my freshman year in high school.

If a terrorist group wanted to hit Britain, all they'd have to do is kill 100 random celebrities. The country would have a nervous breakown.

The Department of Energy made an investment that failed, and it got raked over the coals for that failed investment. This is ridiculous. The fact of the matter is, the government should be making a lot of risky investments, the majority of which are likely to fail.

Iggy Pop is God, if God looked half that good with his shirt off.

It is important that the audience should understand every syllable of every word, for only then can they grasp the meaning of the song.

Of all the hazards, fear is the worst.

I think there's something that happens at 40 where you settle into your own skin and you stop caring what people think - you realize life is a gift from God and you want to live it to the fullest.

I think cycling has always had a tradition of being a bit dapper especially back in the day.