Bias 2: Liking/Loving Tendency Association fallacy Humans tend to like and love things and people, especially mothers, much like goslings attach to whatever is there at birth. People like and love being liked and loved. You ignore fault of and comply with wishes of the object of your affection. — You favor people, products, and actions associated with the object of your affection.Also works in reverse – a quality you admire in someone intensifies the feeling of liking and loving. This can build extreme feedback loops, as liking further intensifies the admiration for those qualities and ignores faults.

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25 Cognitive Biases that Ruin Your Life

In prehistoric days when we had to avoid getting devoured by lions, these fast heuristics worked pretty well. Now that life is more complex, the decisions you need to make are more complex, and your cognitive biases trick you into making bad decisions. By learning these biases, you’ll guard yourself against people trying to exploit you. Even better, you’ll guard against your worst enemy: your own
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Liam Neeson