Aesthetic integrity · An immersive app, such as a game, can deliver a captivating appearance that promises fun and excitement, while encouraging discovery.

Clarity · Throughout the system, text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.

Clarity · Negative space, color, fonts, graphics, and interface elements subtly highlight important content and convey interactivity.

Deference · Fluid motion and a crisp, beautiful interface help people understand and interact with content while never competing with it. Content typically fills the entire screen, while translucency and blurring often hint at more.

Deference · Minimal use of bezels, gradients, and drop shadows keep the interface light and airy, while ensuring that content is paramount.

Depth · Distinct visual layers and realistic motion convey hierarchy, impart vitality, and facilitate understanding. Touch and discoverability heighten delight and enable access to functionality and additional content without losing context. Transitions provide a sense of depth as you navigate through content.

Aesthetic integrity · It represents how well an app’s appearance and behavior integrate with its function. For example, an app that helps people perform a serious task can keep them focused by using subtle, unobtrusive graphics, standard controls, and predictable behaviors.

Consistency · A consistent app implements familiar standards and paradigms by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.

Direct Manipulation · The direct manipulation of onscreen content engages people and facilitates understanding. Users experience direct manipulation when they rotate the device or use gestures to affect onscreen content. Through direct manipulation, they can see the immediate, visible results of their actions.

Feedback · It acknowledges actions and shows results to keep people informed. The built-in iOS apps provide perceptible feedback in response to every user action.

Feedback · Interactive elements are highlighted briefly when tapped, progress indicators communicate the status of long-running operations, and animation and sound help clarify the results of actions.

Metaphors · People learn more quickly when an app’s virtual objects and actions are metaphors for familiar experiences—whether rooted in the real or digital world.

Metaphors · They work well in iOS because people physically interact with the screen. They move views out of the way to expose content beneath. They drag and swipe content. They toggle switches, move sliders, and scroll through picker values. They even flick through pages of books and magazines.

User Control · Throughout iOS, people—not apps—are in control. An app can suggest a course of action or warn about dangerous consequences, but it’s usually a mistake for the app to take over the decision-making. The best apps find the correct balance between enabling users and avoiding unwanted outcomes.

User Control · An app can make people feel like they’re in control by keeping interactive elements familiar and predictable, confirming destructive actions, and making it easy to cancel operations, even when they’re already underway.

Combining the premium content and reach of Yahoo! as the world's leading digital media company with Facebook provides branded advertisers with unmatched opportunity.

You have to keep your audience in your mind; if you're writing stuff that you know nobody's going to care about then you should rethink what you're doing!

I do play football no-holds-barred. Any edge I can get, I'll take. I'd grab a face mask only in a fit of anger. Uncontrolled anger is damn near insane.

If we were really tough on crime, we'd do more to stop it from happening in the first place.

It's pitching, hitting and defense that wins. Any two can win. All three make you unbeatable.

But when you have bad governance, of course, these resources are destroyed: The forests are deforested, there is illegal logging, there is soil erosion. I got pulled deeper and deeper and saw how these issues become linked to governance, to corruption, to dictatorship.

If any civilization is to survive, it is the morality of altruism that men have to reject.

That is what chronic illness is a disconnect between what our souls can do and what our bodies can do.

There seems to be great roles for women, and it's not necessarily - you don't have to be young women. Suddenly, we're realizing that, generally, women are interesting, and they can also be weird and crazy and mean.

The courage to be is the courage to accept oneself, in spite of being unacceptable.

The Poles do not know how to hate, thank God.

The only thing you ever have is now.

I mean this sincerely... and I don't know why, but there was a period of time that for some reason, whenever 'Charles in Charge' was on, I couldn't not watch it. I didn't like it and I didn't hate it. I just couldn't not watch.

In modern warfare, journalists are among the first responders, seeking out truth in the turmoil and wreckage, wherever it takes them.

I want Israel to be a normal state, part of the international community, part of the free world, but unique in terms of the Jewish people. I want both.

A lot of dreams can turn to nightmares... if you don't really work them.

At the end of the day, don't forget that you're a person, don't forget you're a mother, don't forget you're a wife, don't forget you're a daughter.

If you love somebody, you love them. My parents had a 25-year age gap between them and my mum was the breadwinner, my dad the house husband. I'm a strong believer that a good relationship can work, whatever the situation.

I was in Jersey when the whole World Trade Center thing happened and I felt powerless. So, I went to Hawaii and did a surf movie. It's kind of fluffy.

I love - you know, I'm a big fan of Prince and Curtis Mayfield and Smoky Robinson. It's something to be said about a man who can be very masculine but still display that sensitive side, and that falsetto does it perfectly.

The Pop art I wound up doing came to me purely from 'Mad' comics. I loved the idea of doing fun stuff. I met an art dealer who wanted to show the work - that was in January 1962 - and that was the beginning for me.

In the movies, they make you look good and tough, but in real life, it's completely the opposite. I do these ueber roles, I think, because in real life I'm quite shy and reserved. In real life, I'm a dork.

I never knew if I had any talent when I started in this business.

You're only as good as your last pass.