What story will you tell? Is it true? — Storytelling is at the heart of branding. It’s how we contextualise and understand concepts.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

Nice guys just don't finish first in the music industry.

Britain, along with the U.S.A., is war weary, and after the travesty of Iraq and Afghanistan, has grave misgivings in any future involvement in the Middle East. The ghost of Tony Blair and his single-minded determination to attack Iraq, at any cost, has cast a long shadow over British politics. The British public have a long collective memory.

The one appearance that I made for President Kennedy, he, as I understand, had his choice or was asked to make a list of the people he would like to have perform, and I was fortunate enough to be one of them.

There is no chance, no destiny, no fate that can circumvent or hinder or control the firm resolve of a determined soul.

Mum and dad thought I was going to say I was pregnant. I said oh no, no, I've just been nominated for a Golden Globe. They were like, oh that's lovely, love.

I don't see much comedy in the Bible, where people are writing about funny people. It's not there.

The real joy is in constructing a sentence. But I see myself as an actor first because writing is what you do when you are ready and acting is what you do when someone else is ready.

A multi-polar world can not exist without recognising the status and participation of developing countries.

I have the power to create change.

Besides, a bald cap would have never looked real.

The American people and American businesses are looking to the federal government to lead our nation on the path to economic recovery. It is time to stop splitting hairs. It is time to act.

It's important to not marginalize any people group in fiction. A complete, authentic-feeling world should include many different elements of life and culture. For this reason, my books will almost always contain people of faith.

When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling.

I've had to learn how to say 'no' to offers.

From a policy standpoint, the Judeo-Christian principles are important.

Mondays are a lot like getting fat. They make you feel sad sometimes angry and there is not much scope for liking either fat or Mondays for any reason.

Savvy companies are quietly changing up their boards of directors and teams, and this is giving them better collective intelligence, more community admiration, and better financial results.

What is important is that one utilizes one's intellect and not to be 100 percent sure about one's convictions. One should always leave room for doubt.

Laws are not invented. They grow out of circumstances.

Transparency painted in a picture produces its effect in a different way than opaqueness.

When virtue and modesty enlighten her charms the luster of a beautiful woman is brighter than the stars of heaven and the influence of her power it is in vain to resist.

I didn't necessarily have a total idea when I was writing the movie of where everything was going. I just wanted to have really realistic dialogue and write like people I knew talked. I tried to keep it very real.

The men and women who serve this great nation, whether they are stationed in Iraq, Fort Riley, or the Korean Peninsula, or they serve us at home as our community first responders, serve because they believe in America.

You have to go to where you can make money, and you see in the service area, in the technological area, those are the areas where we're going to create jobs.