Make it simple. Make it memorable. Make it inviting to look at.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Liberal Democrats are inexorably opposed to tax cuts, because tax cuts give people more power, and take away from the role of government.

Pay attention, don't let life go by you. Fall in love with the back of your cereal box.

I talked to everyone about the project: actors and extras, members of the crew and passers by.

Because I was traveling a lot during the '70s, the only thing I could do on the road was take photographs, so there wasn't much painting during those years.

Little things are indeed little, but to be faithful in little things is a great thing.

My mother is the reason I'm in fashion. She worshiped it. Unfortunately, she infected me.

I guess play piano, you know, because that's the thing I started doing when I was a little kid.

The surest cure for vanity is loneliness.

I have a noble body. It adapts to all I ask of it.

I have respected women from the beginning of my life.

Because the Bush Administration will set no timetable for the withdrawal of U.S. troops from Iraq, both chambers of Congress acted to make sure our troops will not be left in Iraq indefinitely.

I've always reverted to a sense of childhood, just in everyday life.

Though I know he loves me, tonight my heart is sad; his kiss was not so wonderful as all the dreams I had.

My genuine belief is that if we can get through the eurozone crisis from a political point of view, we've got a lot of engines that can drive our economy, that will restore confidence and get us moving on.

I come in peace, I didn't bring artillery. But I am pleading with you with tears in my eyes: If you fuck with me, I'll kill you all.

I have a fine level of recognition in the business and among the acting community now, so I consider myself one of the lucky ones. If I didn't think that, there would be something wrong with me. I'm grateful and thankful for what I've got.

I won't go to places where you're going to find more attention. I go to the opposite.