Не иди позади меня – возможно, я не поведу тебя. Не иди впереди меня – возможно, я не последую за тобой. Иди рядом, и мы будем одним целым
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I think people who read Internet blogs are usually trying to fit it in during a busy part of their day, and there's only so much information that you digest. Whereas an experience with a book is a little more comfortable, and I think people are a little more willing to really delve into information.