A focus group, a small group of people, sit around a table and react to ideas and designs that are shown to them. It’s a group process, and much of its value comes from participants reacting to each other’s opinions. Focus groups are good for quickly getting a sampling of users’ opinions and feelings about things.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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