A problem you’re going to see most often when you test: users are unclear on the concept. They just don’t get it. They look at the site or a page and they either don’t know what to make of it, or they think they do but they’re wrong.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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