Designing a Home page involves compromise. And as the compromises are worked out and the pressure mounts to squeeze in just one more thing, some things get lost in the shuffle. The one thing you can’t afford to lose is conveying the big picture which makes it clear enough what the site is.
Don’t make me think
Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.