Focus groups can be great for determining what your audience wants and likes - in the abstract. They’re good for testing whether the idea makes sense and proposition is attractive; to find out how people feel about your competitors. But they’re not good for learning about whether your site works and how to improve it.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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