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Getting rid of all the words that no one is going to read has several beneficial effects: it reduces the noise level of the page; it makes the useful content more prominent; it makes the pages shorter, allowing users to see more of each page at a glance without scrolling.

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253 thought(s)253

Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.
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