Home page has to accommodate teases. The Home page needs to entice users with hints of the “good stuff” inside. Content promos spotlight the newest, best, or popular pieces of content. Feature promos invite users to explore additional sections of the site or try out features like personalization and email newsletters.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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