If a user is in a huge hurry, or has just come from a bad experience on another site, his expendable goodwill may already be low when he enters your site, even if he naturally has a large reserve. It’s situational.

picture loading error handler
253 thought(s)253

Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

Explore more quotes