It’s usually not hard to figure out what people want to do on a given Web site. The problem is, making things easy doesn’t always become the top priority it should be. If most people are coming to your site to apply for a mortgage, nothing should get in the way of making it dead easy to apply for a mortgage.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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