On pages where a form needs to be filled in, the persistent navigation can be a waste distraction. For instance, when you’re paying for your purchases on an e-commerce site you want only to finish filling in the forms. The same when you’re registering, giving feedback, or checking off personalization preferences.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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