Page names are the street signs of the Web. Just as with street signs, when thingsare going well users may not notice page names at all. But as soon as they start to sense that they may not be headed in the right direction, they need to be able to spot the page name effortlessly so they can get their bearings.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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