Provide comfort like printer-friendly pages. People love to print stories that span multiple pages with a single click. Drop the ads (the possibility of a banner ad having any impact other than being annoying is even bigger when it’s just taking up space on paper), but don’t drop the illustrations, photos, and figures.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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