Putting sizzle in my way. Having to wait through a long Flash intro, or wade through pages bloated with feel-good marketing photos makes it clear that you don’t understand—or care—that I’m in a hurry.

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253 thought(s)253

Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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