Some sites don’t need tagline, however, even these sites would benefit from it. No matter how well known you are, why pass up a chance to tell people why they’re better off at your site? Even if a site comes from a strong offline brand, the mission online isn't the same and it’s important to explain the difference.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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