Tabs suggest a physical space. Tabs create the illusion that the active tab physically moves to the front. It’s a cheap trick, but effective because it’s based on a visual cue. Somehow, the result is a stronger-than-usual sense that the site is divided into sections and that you’re in one of the sections.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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