Users should never have to think about formatting data: whether or not to put dashes in their Social Security number, spaces in their credit card number, or parentheses in their phone number. Don’t make them jump through hoops just because you don’t want to write a little bit of code.

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Don’t make me think

Being an expert in online usability Krug gathered his experience in a wonderful book. This summary of key thoughts will help you to remember most important principles and laws.

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