Even when one thoughtfully and judiciously plans, more often than not, such plans are overcome by external events. Therefore, never underestimate how wrong you can be!
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At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.