Замінять критику на співчуття, скарги - на вдячність, страх - на любов.
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When someone takes their existing business and tries to transform it into something else - they fail. In technology that is often the case. Look at Kodak: it was the dominant imaging company in the world. They did fabulously during the great depression, but then wiped out the shareholders because of technological change.
I don't know if One Direction will stand the test of time. I have a niece who goes crazy for them. But the only way to judge art is to wait and see if it becomes evergreen. This takes a bit of time. Adele is a very good musician and I'd like to sing with her. But, again, time will tell if her music will become evergreen.