"An issue is a controversy or problem that people are discussing or should be discussing." is the first characteristic of an issue.
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Once an actor told me he went to the Shakespeare School of Acting, and I said, 'I went to the Shakespeare of Acting, too' and he said, 'Oh really?' And I said, 'I went to Shakespeare Elementary School in Chicago.' He didn't take the joke well, he didn't laugh and didn't think it was funny - I thought it was funny. It's all the same to me.