Hodl — Long ago, someone on a bitcoin forum got drunk and made a post with this typo in the place of 'hold'. A meme was born.
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Managers are already voracious consumers of theory. Every time they make a decision or take action, it's based on some theory that leads them to believe that action will lead to the right result. The problem is, most managers aren't aware of the theories they're using, and they often use the wrong theories for the situation.