Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers.

I think the idea of mixing luxury and mass-market fashion is very modern - wearing head-to-toe designer has become a bit passe. It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.

British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.

Clothes and jewellery should be startling, individual. When you see a woman in my clothes, you want to know more about them. To me, that is what distinguishes good designers from bad designers.

As a designer, you've always got to push yourself forward; you've always got to keep up with the trends or make your own trends. That's what I do.

Fame should be left to the film stars.

Fashion should be a form of escapism, and not a form of imprisonment.

For a long time I was looking for my perfect equilibrium, my mojo. And now I think I'm getting there: I've found my customer, my silhouette, my cut.

For people who know McQueen, there is always an underlying message. It's usually only the intellectual ones who understand what's going on in what I do.

Give me time and I'll give you a revolution.

I always wanted to be a designer. I read books on fashion from the age of 12.

I am a melancholy type of person.

I am married to work.

I came to terms with not fitting in a long time ago. I never really fitted in. I don't want to fit in. And now people are buying into that.

I can design a collection in a day and I always do, cause I've always got a load of Italians on my back, moaning that it's late.

I come from a different era and I design clothes for our era. I think of people I want to dress when I design.

I don't want to be too proud, but I have a good personal style.

I feel more Scottish than Norman.

I have been skiing since I was in school, but I'm not great. I am never going to break an Olympic record, I just want to go down the hills, on red or blue runs, but not... black.

I just want to be a wallflower. Nondescript. Just not anything. I don't want to see me.

I like the idea of infiltrating an area that is not really exposed to me or my work.

I never look at other people's work. My mind has to be completely focused on my own illusions.

I think I should be a president. President of the United States.

I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

I want people to be afraid of the women I dress.

I want to empower women.

I want to empower women. I want people to be afraid of the women I dress.

I was never a big networker, but I was a spin doctor, all those shock shows, that's how I got my first backers. But fashion's a scary industry to be in, especially if you've not grown up with it.

I was three years old when I started drawing. I did it all my life.

I'm mad in the front of my mind, but business-minded in the back.

I'm not big on women looking naive.

I'm not interested in being liked.

I've had good times; I've had bad times.

It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.

It's good to know where you come from. It makes you what you are today. It's DNA, it's in your blood.

It's usually only the intellectual ones who understand what's going on in what I do.

Menswear is about subtlety. It's about good style and good taste.

My relationships with producers or photographers - these are relationships that took years.

Nicey nicey just doesn't do it for me.

Now I design what I want to wear, and it works that way.

Of course I make mistakes. I'm human. If I didn't make mistakes, I'd never learn. You can only go forward by making mistakes.

Rap music's been around for too long now to be inspirational. The words are, but the music isn't.

Really, what I'm aiming for is world domination!

Some couture collections have everything including the kitchen sink! Everything gets thrown on to make it look expensive. I find it grotesque when clothes hit you in the face and there's no room for fault. But I don't expect to turn things around all by myself. I'm not a saint.

Sting's my ideal man, because he's a real man.

The police need to come down to street level.

There has to be a balance between your mental satisfaction and the financial needs of your company.

There is something sinister, something quite biographical about what I do - but that part is for me. It's my personal business. I think there is a lot of romance, melancholy. There's a sadness to it, but there's romance in sadness. I suppose I am a very melancholy person.

When I'm dead and gone, people will know that the twenty-first century was started by Alexander McQueen.