If you created something great, its reachable audience is essentially unlimited. If you created something useful, your audience will continue to grow, if what you created is not good, it would be very easy for your audience to find a better alternative online.

Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.

Deep work is necessary to wring every last drop of value out of your current intellectual capacity. We now know from decades of research in both psychology and neuroscience that the state of mental strain that accompanies deep work is also necessary to improve your abilities.

Deep work is exactly the type of effort needed to stand out in a cognitively demanding field like academic psychiatry in the early twentieth century.

A study has found that nearly 30 % of a worker's time is dedicated to reading and answering e-mail.

This state of fragmented attention cannot accommodate deep work, which requires long periods of uninterrupted thinking.

Shallow Work: Noncognitively demanding, logistical-style tasks, often performed while distracted. These efforts tend to not create much new value in the world and are easy to replicate.

In an age of network tools, in other words, knowledge workers increasingly replace deep work with the shallow alternative—constantly sending and receiving email messages like human network routers, with frequent breaks for quick hits of distraction.

Larger efforts that would be well served by deep thinking, such as forming a new business strategy or writing an important grant application, get fragmented into distracted dashes that produce muted quality.

Spending time in a state of shallow work will permanently reduce your capacity to perform deep work.

Why deep work is so important?

We have an information economy that is dependent on complex systems that change rapidly. To remain valuable in our economy, you must master the art of quickly learning complicated things. This requires deep work. If you get used to doing shallow work, you will fall behind as technology advances.

Deep work is not an old-fashioned skill. It is a crucial ability for anyone looking forward to move ahead in a globally competitive information economy that hew up and spit out those who are not earning their keep.

The real rewards are not reserved for those who are comfortable with using Facebook, Instagram and Snapchat, but instead for those who are comfortable building the innovative distributes systems that run the service.

Deep work is the superpower of the 21st century.

The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive. ---The deep work hypothesis

During these years, I shared a graduate student office down the hall from a MacArthur “genius grant” winner—a professor who was hired at MIT before he was old enough to legally drink.

It wasn’t uncommon to find this theoretician sitting in the common space, staring at markings on a whiteboard, with a group of visiting scholars arrayed around him, also sitting quietly and staring. This could go on for hours. I’d go to lunch; I’d come back—still staring.

This particular professor is hard to reach. He’s not on Twitter and if he doesn’t know you, he’s unlikely to respond to your e-mail. Last year he published sixteen papers.

My commitment to depth has rewarded me. In the ten-year period following my college graduation, I published four books, earned a PhD, wrote peer-reviewed academic papers at a high rate, and was hired as a tenure-track professor at Georgetown University.

I maintained this voluminous production while rarely working past five or six p.m. during the workweek.

This compressed schedule is possible because I’ve invested significant effort to minimize the shallow in my life while making sure I get the most out of the time this frees up.

I build my days around a core of carefully chosen deep work, with the shallow activities I absolutely cannot avoid batched into smaller bursts at the peripheries of my schedule.

Three to four hours a day, five days a week, of uninterrupted and carefully directed concentration, it turns out, can produce a lot of valuable output.

Three to four hours a day, five days a week, of uninterrupted and carefully directed concentration, it turns out, can produce a lot of valuable output.

When Carl Jung wanted to revolutionize the field of psychiatry, he built a retreat in the woods. Jung’s Bollingen Tower became a place where he could maintain his ability to think deeply and then apply the skill to produce work of such stunning originality that it changed the world.

I’ll try to convince you to join me in the effort to build our own personal Bollingen Towers; to cultivate an ability to produce real value in an increasingly distracted world; and to recognize a truth embraced by the most productive and important personalities of generations past: A deep life is a good life.

An increasing number of people will lose in this new economy as their skill becomes automatable or easily outsourced, there are others who will not only survive, but thrive—becoming more valued (and therefore more rewarded) than before.

Who will be valuable in the Intelligent Machine Age? 1. highly skilled workers 2. superstars 3. owners

1. highly skilled workers Robotics and voice recognition are automating many low skilled positions, but other technologies such as data visualization, analytics, high speed communications, and rapid prototyping are increasing the value of abstract and data-driven reasoning skills.

2. superstars Working remotely is more effective and productive due to the advance of e-mail and virtual meeting software. Employers would rather hire an overseas superstar of the field to finish the work, than hiring full time low-skilled employees, so that they can save money.

The talented remote workers will earn more because they can work for many companies. Once the talent market is made universally accessible, those at the peak of the market thrive while the rest suffer.

Hearing a succession of mediocre singers does not add up to a single outstanding performance

talent is not a commodity you can buy in bulk and combine to reach the needed levels: There’s a premium to being the best.

3. owners

The avantgarde are people who don't exactly know where they want to go, but are the first to get there.

I kind of like the challenge of jumping into totally different spaces and styles and figuring out how to fit in.

On film sets, people get put down in public a lot.

Humanity is not a church made of stone, in which vault after vault lies open.

It's through the test, that we find our true strength.

You got good and bad people everywhere.

Poetry is this gorgeous, complex history rendered in verse and song, a blueprint that can lead you back into the world after you've walked into air.

In rating ease of description as very important, we are essentially asserting a belief in quantitative knowledge - a belief that most of the key questions in our world sooner or later demand answers to 'by how much?' rather than merely to 'in which direction?'

Nobody else can make us discouraged it is a choice that we alone make when facing disappointments.

The best way to become a billionaire is to help a billion people.

Of course the playing is important but writing and the establishing of what you are going for is prime too.

I was sent to boarding school - a grim place. The only good thing the headmaster did for us was every Sunday evening in the winter he would show us films in the chapel. He couldn't afford a sound projector, so we saw silent films, which you could then still rent from photographic shops.

Her lips on his could tell him better than all her stumbling words.

That which is unjust can really profit no one; that which is just can really harm no one.