Carlos Alvarez

Corona Light has had very faithful stewardship from us from the very beginning in 1989.

In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business.

The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States.

In a way, the popularity of Corona came too fast for its own good, initially. We took a few steps back.