I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

David Ogilvy

Lessons about advertising & marketing

We are surrounded my advertising all the time. Some stay in mind others not. Here are some basic views about it.

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Dennis Teli

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Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Otto von Bismarck

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

David Ogilvy

We need to stop interrupting what people are interested in & be what people are interested in.

Craig Davis

Nobody counts the number of ads you run; they just remember the impression you make.

Bill Bernbach

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

Howard Luck Gossage

The only people who care about advertising are the people who work in advertising.

George Parker

By definition, remarkable things get remarked upon.

Seth Godin

Rules are what the artist breaks; the memorable never emerged from a formula.

Bill Bernbach

In advertising, not to be different is virtually suicidal.

Bill Bernbach

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

David Ogilvy

Advertising is only evil when it advertises evil things.

David Ogivly

If dogs don’t like your dog food, the packaging doesn’t matter.

Stephen Denny

Don’t find customers for your product. Find products for your customers.

Seth Godin

Give them quality. That’s the best kind of advertising.

Milton Hershey

Simplicity is the ultimate sophistication.

Leonardo Da Vinci

Make it simple. Make it memorable. Make it inviting to look at.

Leo Burnett

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

Albert Einsteen

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

Jim Stengel

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Leo Burnett

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Dave Trott

Creativity without strategy is called art, creative with strategy is called advertising.

Prof. Jef L. Richards

An idea can turn to magic or dust, depending on the talent that rubs against it.

Bill Bernbach

Think like a wise man but communicate in the language of the people.

William Butler Yeats

In our factory, we make lipstick. In our advertising, we sell hope.

Peter Nivio Zarlenga

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Leo Burnett

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

Malorie Lucich

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

People spend money when and where they feel good.

Walt Disney

Stopping advertising to save money is like stopping your watch to save time.

Henry Ford

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Steuart Henderson Britt

I like Barack Obama as a person. He's articulate, he knows sports, his brother-in-law's a coach. He always has the athletes to the White House. But I don't know about some of his policies and some of these people in Congress.

Pete Rose

Life is but a moment, death also is but another.

Robert H. Schuller

There is only one true thing: instantly paint what you see. When you've got it, you've got it. When you haven't, you begin again. All the rest is humbug.

Edouard Manet

No matter where you put me, I don't care if it is North Carolina, Florida, California, New York City; I'm going to be who I am.

Chris Paul

Each man must grant himself the emotions that he needs and the morality that suits him.

Remy de Gourmont

Success has no idle hands; affords no legs at rest.

Johnnie Dent, Jr.

I found that nothing that anybody else said to me would work.

Star Jones

I wanted to know the name of every stone and flower and insect and bird and beast. I wanted to know where it got its color, where it got its life - but there was no one to tell me.

George Washington Carver

Work is the most nourishing thing so far in my life.

Carol Kane

I'm an actor, but I am an awful liar.

Chris Pine

Make each day your masterpiece.

John Wooden

Christianity, democracy, science, education, wealth, and the cumulative inheritance of a thousand years, have not preserved us from the vain repetition of history.

Ralph A. Cram

Integrity is essential and irreplaceable. It is the most valuable asset for a person, a company, or a society seeking to build and progress.

Rex Tillerson

We don't have any CGI with any of the car stuff. I think it's a real experience when you see this car going through really fast really wild and you see me driving a lot of the times and also a big chase in downtown Atlanta. It's just incredible.

Sean William Scott

All that non-fiction can do is answer questions. It's fiction's business to ask them.

Richard Hughes

The country is filled with energetic and enterprising men, rendered desperate by being reduced from affluence to poverty through the vicissitudes of the times. They will give an impulse to smuggling unknown to the country heretofore.

John C. Calhoun

For a long time, the for-profit world has told us in the not-for-profit sector to behave more like businesses.

Nancy Lublin