What are they afraid of? — What are your audience’s pain points and how can you alleviate them? One of the most important questions of all.

Who’s the work for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What story will you tell? Is it true?

What change are you seeking to make?

How will it change your status?

How will you reach the early adopters/neophiliacs?

Where’s the network effect that will propel this forward?

I've always seen 'Y' as an unconventional romance between a boy and his protector. It was always about the last boy on Earth becoming the last man on Earth, and the women who made that possible.

When people suffer, their relationships usually suffer as well. Period. And we all suffer because, as the Buddha says, that's the nature of being human and wanting stuff we don't always get.

Fashion is everything that can pass fashionable

The irony is that Washington was, in reality, very much like Benedict Arnold. The big difference was that Washington was ultimately able to control his emotions, something Arnold never learned to do.

People still think of me as a cartoonist, but the only thing I lift a pen or pencil for these days is to sign a contract, a check, or an autograph.

One feels the excitement of hearing an untold story.

Men fall in love faster than, and just as often as, women.

Laughter is really a gift. It's the most vulnerable state you can be in.

For years following the death of my mother, I wanted to write about her. I started writing what I thought of as personal essays about growing up as her child, but I never could finish any of them. I think I was too close to that loss, and too eager to try and resolve things, to make her death make sense.

The bad news is, I have worked less than I have liked. The good news is, I can look back on my body of work and feel truly proud of the work I have done.

I always feel scared and insecure on a film set. I don't know any other way.

Throughout my decade on the bench, I have watched my colleagues strive day in and day out to do just as Socrates said we should - to hear courteously, answer wisely, consider soberly, and decide impartially.

When I came into the CEO office, I basically changed the entire management team. We knew that we had to change the company, so we needed a new set of leaders.

I play sports.

When the idle poor become the idle rich, you'll never know just who is who, or which is which.

I grew up in a city, I'm a city person - I go on holiday and I'm bored.

When I was made CEO of Reynolds the first time, someone asked me what it was like to be a female CEO. But I said, 'I don't know what its like to be a male CEO, so I can't really answer that question.'

I find religion and spirituality fascinating. I would like to believe this isn't the end and there's something more, but I can't convince the rational part of me that that makes any sense whatsoever.

I can say I'm not doing 'X-Men.' I love the franchise, and I love the people who make them on and off screen.

The first programming assignment I had in high school was to find the first 100 Fibonacci numbers. Instead, I thought it would be cooler to write a program to get the teacher's password and all the other students' passwords. And the teacher gave me an A and told the class how smart I was.

This brings us to Anarchism, which may be described as the doctrine that all the affairs of men should be managed by individuals or voluntary associations, and that the State should be abolished.

Realize deeply that the present moment is all you have.

It's what people don't say that is often the most revealing.

Investors should invest on what they know. The biggest mistake is to invest on what they don't know.