From my experience as an actor, choreographer, action director, and producer, I understand the elements and the dynamics of being a film maker.
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Many friends of mine told me that normally only guys like a kung fu movie and the girls would be turned off - they want to see a love story. But Ip Man is a family man, so the women see this and go: 'I want my husband to be like this man. He'll be a scholar, he'll be fighting, he'll care for the family.' So we had a bigger audience.