Find out what the other team wants to do. Then take it away from them.
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At last, the newspapers discovered the Bears. I kept writing articles about upcoming games, and by reading the papers, I learned editors like superlatives. I blush when I think how many times I wrote that the next game was going to be the most difficult of the season or how a new player was the fastest man in the West.
As a producer, sitting on the other side of the desk, I have never once had an agent go out on a limb for his client and fight for him. I've never heard one say, 'No, just a minute! This is the actor you should use.' They will always say, 'You don't like him? I've got somebody else.' They're totally spineless.