Really, what are the options? Levi's or Wranglers. And you just pick one. It's one of those life choices.
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The trick of this thing and the beauty of this thing is that it's a cowboy movie first and then stuff happens. Even after stuff happens it doesn't change - it hasn't suddenly changed into another kind of movie. It's still a cowboy movie. And that's what's incredible about it because nobody has done that before, that's new territory.
What is news? It's hard to quantify. Certainly news has changed completely, and the morning shows are not really designed to bring you the news, except to tell you what happened overnight, and the rest of it is a kind of magazine mentality - a little bit of this, a little bit of that. It's harder to be an educated and informed citizen.
With the CGI, suddenly there's a thousand enemies instead of six - the army goes off into the horizon. You don't need that. The audience loses its relationship with the threat on the screen. That's something that's consistently happening and it makes these movies like video games and that's a soulless enterprise. It's all kinetics without emotion.