Look at someone like Edward Norton. A truly phenomenal actor. He's definitely went to school and trained.
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A franchise is dictated on the success of doing one film right, so if you can get it done correctly, you've got a chance of something else, but sometimes it just doesn't work that way. Ideally, it's insurance for the future; if you can do something, if you can find a character that people really do like, then you're very lucky.