People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

We need to stop interrupting what people are interested in & be what people are interested in.

Nobody counts the number of ads you run; they just remember the impression you make.

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

The only people who care about advertising are the people who work in advertising.

By definition, remarkable things get remarked upon.

Rules are what the artist breaks; the memorable never emerged from a formula.

In advertising, not to be different is virtually suicidal.

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

Advertising is only evil when it advertises evil things.

If dogs don’t like your dog food, the packaging doesn’t matter.

Don’t find customers for your product. Find products for your customers.

Give them quality. That’s the best kind of advertising.

Simplicity is the ultimate sophistication.

Make it simple. Make it memorable. Make it inviting to look at.

If you can’t explain it to a six year old, you don’t understand it well enough yourself.

If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Curiosity about life, in all its aspects, I think, is still the secret of great creative people.

Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

Creativity without strategy is called art, creative with strategy is called advertising.

An idea can turn to magic or dust, depending on the talent that rubs against it.

Think like a wise man but communicate in the language of the people.

In our factory, we make lipstick. In our advertising, we sell hope.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

People spend money when and where they feel good.

Stopping advertising to save money is like stopping your watch to save time.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

I love tailcoats; I love blazers. I love tailored things.

I went to Brooklyn College as an education major. It was a big deal in the family, but really, I was living for Mom and Dad.

Instilling a sense of self-discipline and focus when the kids are younger makes it so much easier by the time they get into high school.

LTE has accelerated faster than most people had anticipated. It really took off very quickly from the time it was introduced. We did have our internal development road map, but we just needed to accelerate it.

It's all about the fungibility and money. If Planned Parenthood accesses hundreds of millions of dollars of taxpayer money and they use that for other purposes, then they can use other dollars to fund abortion.

In the original script, my character was a basketball player rather than a boxer. I didn't think I could pull that off. I'm a little short to be a basketball player!

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

There are no magic formulas for revival. We cannot command it. We may await it with longing, and we are bound to express our longing in prayer.

I'm quite discreet. I think I'd rather focus on my work. So, I only speak when I have something to say. 'Live hidden, and live happy.' Is that the same in English as it is in French?

The question of whether a computer can think is no more interesting than the question of whether a submarine can swim.

A love for tradition has never weakened a nation, indeed it has strengthened nations in their hour of peril.

I think for me the job always has to be the right thing at the right time.

I think we just need to stick to our knitting on the topics and the subjects the American people care about.

For me, Monday represents a fresh start to the week. It is the day where the slate from the previous week is wiped clean. It is a day of new beginnings.

I believe there's about 78 to 81 members of the Democrat Party who are members of the Communist Party. It's called the Congressional Progressive Caucus.

The hawk is aerial brother of the wave which he sails over and surveys those his perfect air inflated wings answering to the elemental unfledged pinions of the sea.

Sometimes the best families are the ones God builds using unexpected pieces of our hearts.